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	<title>Flap Jacket Press</title>
	<link>http://flapjacketpress.com</link>
	<description>Adventures in book publishing in the age of the Internet and social media.</description>
	<pubDate>Thu, 09 Aug 2007 03:05:01 +0000</pubDate>
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			<item>
		<title>Praise for &#8220;The Lace Reader&#8221;</title>
		<link>http://flapjacketpress.com/2007/08/06/praise-for-the-lace-reader/</link>
		<comments>http://flapjacketpress.com/2007/08/06/praise-for-the-lace-reader/#comments</comments>
		<pubDate>Mon, 06 Aug 2007 17:49:31 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
		
		<category><![CDATA[Starred Review]]></category>

		<category><![CDATA[Esquire]]></category>

		<category><![CDATA[Scribner's]]></category>

		<category><![CDATA[Bestseller]]></category>

		<category><![CDATA[Paris Review]]></category>

		<category><![CDATA[Narrative Magazine]]></category>

		<category><![CDATA[Predictions]]></category>

		<category><![CDATA[Book Clubs]]></category>

		<category><![CDATA[Publishers Weekly]]></category>

		<category><![CDATA[The Lace Reader]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/08/06/praise-for-the-lace-reader/</guid>
		<description><![CDATA[We&#8217;re delighted that our newest title, The Lace Reader by Brunonia Barry (in bookstores on Sept. 1), is receiving such great reviews. Visit www.LaceReader.com if you want to learn more about the book.
Publishers Weekly gave it a coveted &#8220;Starred Review&#8221; (meaning &#8220;a book of outstanding quality.&#8221;) Here&#8217;s part of what they had to say:
&#8220;A captivating debut. Barry excels [...]]]></description>
		<wfw:commentRss>http://flapjacketpress.com/2007/08/06/praise-for-the-lace-reader/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Have Breakfast with the Colbert Nation</title>
		<link>http://flapjacketpress.com/2007/08/03/have-breakfast-with-the-colbert-nation/</link>
		<comments>http://flapjacketpress.com/2007/08/03/have-breakfast-with-the-colbert-nation/#comments</comments>
		<pubDate>Fri, 03 Aug 2007 10:43:08 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
		
		<category><![CDATA[Khaled Hosseini]]></category>

		<category><![CDATA[Ken Burns]]></category>

		<category><![CDATA[Lisa See]]></category>

		<category><![CDATA[Stephen Colbert]]></category>

		<category><![CDATA[BookExpoCast]]></category>

		<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/08/03/have-breakfast-with-the-colbert-nation/</guid>
		<description><![CDATA[BookExpo America has just released the audio from June&#8217;s breakfast in NYC with MC Stephen Colbert and authors Lisa See, Ken Burns, and Khaled Hosseini. You can listen to / download the MP3 for free by clicking here. Their post about the event is below. Warning: Colbert begrudgingly allows others to speak during the event so it&#8217;s not as [...]]]></description>
		<wfw:commentRss>http://flapjacketpress.com/2007/08/03/have-breakfast-with-the-colbert-nation/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Want to read a good book? Watch TV.</title>
		<link>http://flapjacketpress.com/2007/07/27/want-to-read-a-good-book-watch-tv/</link>
		<comments>http://flapjacketpress.com/2007/07/27/want-to-read-a-good-book-watch-tv/#comments</comments>
		<pubDate>Fri, 27 Jul 2007 14:23:29 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
		
		<category><![CDATA[Stephen Hayes]]></category>

		<category><![CDATA[Cheney]]></category>

		<category><![CDATA[Cult of the Amateur]]></category>

		<category><![CDATA[Andrew Keen]]></category>

		<category><![CDATA[Bestsellers]]></category>

		<category><![CDATA[BookExpoCast]]></category>

		<category><![CDATA[CSPAN]]></category>

		<category><![CDATA[BookTV]]></category>

		<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/27/want-to-read-a-good-book-watch-tv/</guid>
		<description><![CDATA[CSPAN&#8217;s BookTV has several shows this weekend worth watching. I&#8217;ll recommend a few but you can get the entire schedule here.
On Sunday at 7 AM, you can watch a panel discussion from BookExpo America on bestsellers and the American culture. Lots of insights into why we love the books we love (60 minutes).
Also, The Cult of the [...]]]></description>
		<wfw:commentRss>http://flapjacketpress.com/2007/07/27/want-to-read-a-good-book-watch-tv/feed/</wfw:commentRss>
		</item>
		<item>
		<title>It&#8217;s Not Who You Know, It&#8217;s Where You Know</title>
		<link>http://flapjacketpress.com/2007/07/26/its-not-who-you-know-its-where-you-know/</link>
		<comments>http://flapjacketpress.com/2007/07/26/its-not-who-you-know-its-where-you-know/#comments</comments>
		<pubDate>Thu, 26 Jul 2007 12:20:22 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
		
		<category><![CDATA[Influencers]]></category>

		<category><![CDATA[Viral Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/26/its-not-who-you-know-its-where-you-know/</guid>
		<description><![CDATA[So says Ted Smith, Research Fellow at CNET Networks. Ted has posted three short video clips investigating how people influence others online. In a previous post, I talked about finding the story that causes others to talk about your book (or anything else for that matter.) Ted expands on this idea by looking at what [...]]]></description>
		<wfw:commentRss>http://flapjacketpress.com/2007/07/26/its-not-who-you-know-its-where-you-know/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What&#8217;s Your Story?</title>
		<link>http://flapjacketpress.com/2007/07/24/whats-your-story/</link>
		<comments>http://flapjacketpress.com/2007/07/24/whats-your-story/#comments</comments>
		<pubDate>Tue, 24 Jul 2007 12:00:25 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
		
		<category><![CDATA[Seth Godin]]></category>

		<category><![CDATA[Books]]></category>

		<category><![CDATA[Viral Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/24/whats-your-story/</guid>
		<description><![CDATA[&#8220;It&#8217;s not the book, it&#8217;s the hook&#8221; is an old book marketing saying. It basically comes down to this: What story can you tell about your book that will get other people telling your story about your book?
In a recent Seth Godin post, he talks about marketing in terms of maximizing what you can do with the resources [...]]]></description>
		<wfw:commentRss>http://flapjacketpress.com/2007/07/24/whats-your-story/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Internet Is Falling! The Internet Is Falling!</title>
		<link>http://flapjacketpress.com/2007/07/23/the-internet-is-falling-the-internet-is-falling/</link>
		<comments>http://flapjacketpress.com/2007/07/23/the-internet-is-falling-the-internet-is-falling/#comments</comments>
		<pubDate>Mon, 23 Jul 2007 12:00:32 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
		
		<category><![CDATA[Predictions]]></category>

		<category><![CDATA[Jonathan Zittrain]]></category>

		<category><![CDATA[Books]]></category>

		<category><![CDATA[Harvard Business Review]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/23/the-internet-is-falling-the-internet-is-falling/</guid>
		<description><![CDATA[You blew it, it&#8217;s too late. You should have started blogging five years ago. The Internet is going down because it&#8217;s too popular and populist.
How do I know this to be true?  Because Harvard Business Review&#8217;s IdeaCast interviewed Jonathan Zittrain about some of the ideas in his forthcoming book The Future of the Internet and How to Stop It! [...]]]></description>
		<wfw:commentRss>http://flapjacketpress.com/2007/07/23/the-internet-is-falling-the-internet-is-falling/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Go Ahead, Spoiler Yourself</title>
		<link>http://flapjacketpress.com/2007/07/19/go-ahead-spoil-yourself/</link>
		<comments>http://flapjacketpress.com/2007/07/19/go-ahead-spoil-yourself/#comments</comments>
		<pubDate>Thu, 19 Jul 2007 07:01:26 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
		
		<category><![CDATA[Spoilers]]></category>

		<category><![CDATA[Tony Soprano]]></category>

		<category><![CDATA[Harry Potter]]></category>

		<category><![CDATA[Yahoo Buzz Index]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/19/go-ahead-spoil-yourself/</guid>
		<description><![CDATA[By now you know that some people claim they have photographed every pair of pages of &#8220;&#8230;and the Deathly Hallows&#8221; and placed everything up on the Net for all to download (gosh, I&#8217;ll just sit here all day and download these 350+ JPGs.)
Others have just trumpeted key plot points (who dies when and where, etc.) 
Other than keep Scholastic&#8217;s [...]]]></description>
		<wfw:commentRss>http://flapjacketpress.com/2007/07/19/go-ahead-spoil-yourself/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What every bride really wants to know</title>
		<link>http://flapjacketpress.com/2007/07/18/what-every-bride-really-wants-to-know/</link>
		<comments>http://flapjacketpress.com/2007/07/18/what-every-bride-really-wants-to-know/#comments</comments>
		<pubDate>Wed, 18 Jul 2007 13:43:19 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
		
		<category><![CDATA[Brides]]></category>

		<category><![CDATA[Weddings]]></category>

		<category><![CDATA[Predictions]]></category>

		<category><![CDATA[Books]]></category>

		<category><![CDATA[Viral Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[FREE! Marketings]]></category>

		<category><![CDATA[The Lace Reader]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/18/what-every-bride-really-wants-to-know/</guid>
		<description><![CDATA[I&#8217;m sure there&#8217;s a sports book division that handles the over / under on celebrity weddings but for the rest of us, it&#8217;s more of a private matter.  However, in our latest book, The Lace Reader, one of the characters has the ability to read the bride&#8217;s future by gazing at the bridal veil. It [...]]]></description>
		<wfw:commentRss>http://flapjacketpress.com/2007/07/18/what-every-bride-really-wants-to-know/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Dude, Get a MySpace page!</title>
		<link>http://flapjacketpress.com/2007/07/17/dude-get-a-myspace-page/</link>
		<comments>http://flapjacketpress.com/2007/07/17/dude-get-a-myspace-page/#comments</comments>
		<pubDate>Tue, 17 Jul 2007 18:30:52 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
		
		<category><![CDATA[BookExpoCast]]></category>

		<category><![CDATA[MySpace]]></category>

		<category><![CDATA[Viral Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/17/dude-get-a-myspace-page/</guid>
		<description><![CDATA[BookExpoCast has released the audio from last month&#8217;s seminar on MySpace for authors and publishers.  With over 100 million users, you have to be aware of MySpace and what it offers for folks in the book industry.
MySpace has a unit that specializes in books and you can check it out here.
You can download the free MP3 [...]]]></description>
		<wfw:commentRss>http://flapjacketpress.com/2007/07/17/dude-get-a-myspace-page/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Catching the Buzz - Part 2 of 2</title>
		<link>http://flapjacketpress.com/2007/07/13/catching-the-buzz-part-2-of-2/</link>
		<comments>http://flapjacketpress.com/2007/07/13/catching-the-buzz-part-2-of-2/#comments</comments>
		<pubDate>Fri, 13 Jul 2007 16:39:40 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
		
		<category><![CDATA[Google Trends]]></category>

		<category><![CDATA[Search Engines]]></category>

		<category><![CDATA[Books]]></category>

		<category><![CDATA[Keywords]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/13/catching-the-buzz-part-2-of-2/</guid>
		<description><![CDATA[Why is Harry Potter so popular in Salt Lake City? Is that the first city that comes to mind when you think of Harry Potter? Me neither.
But it has to be true because Google said it&#8217;s true.  At least that&#8217;s what Google&#8217;s keyword trends software told me.  You can check it out for yourself here.
Go there and enter &#8221;Harry Potter.&#8221;  [...]]]></description>
		<wfw:commentRss>http://flapjacketpress.com/2007/07/13/catching-the-buzz-part-2-of-2/feed/</wfw:commentRss>
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