Viral Marketing
Thursday, July 26th, 2007It’s Not Who You Know, It’s Where You Know
So says Ted Smith, Research Fellow at CNET Networks. Ted has posted three short video clips investigating how people influence others online. In a previous post, I talked about finding the story that causes others to talk about your book (or anything else for that matter.) Ted expands on this idea by looking at what [...]
Tuesday, July 24th, 2007What’s Your Story?
“It’s not the book, it’s the hook” is an old book marketing saying. It basically comes down to this: What story can you tell about your book that will get other people telling your story about your book? In a recent Seth Godin post, he talks about marketing in terms of maximizing what you can do with the [...]
Wednesday, July 18th, 2007What every bride really wants to know
I’m sure there’s a sports book division that handles the over / under on celebrity weddings but for the rest of us, it’s more of a private matter. However, in our latest book, The Lace Reader, one of the characters has the ability to read the bride’s future by gazing at the bridal veil. It [...]
Tuesday, July 17th, 2007Dude, Get a MySpace page!
BookExpoCast has released the audio from last month’s seminar on MySpace for authors and publishers. With over 100 million users, you have to be aware of MySpace and what it offers for folks in the book industry. MySpace has a unit that specializes in books and you can check it out here. You can download the [...]
Monday, July 2nd, 2007Viral Marketing for the Real World
Harvard Business Review recently did a piece on viral marketing that has some interesting ideas (and it’s currently their #1 subscriber recommended article.) In addition to covering some of the basic metrics involved, the article discusses the idea of a “big seed” which simply means you start with a large number of people and you expose them to [...]