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	<title>Flap Jacket Press &#187; Technology</title>
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	<link>http://flapjacketpress.com</link>
	<description>Adventures in book publishing in the age of the Internet and social media.</description>
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		<title>It&#8217;s Not Who You Know, It&#8217;s Where You Know</title>
		<link>http://flapjacketpress.com/2007/07/26/its-not-who-you-know-its-where-you-know/</link>
		<comments>http://flapjacketpress.com/2007/07/26/its-not-who-you-know-its-where-you-know/#comments</comments>
		<pubDate>Thu, 26 Jul 2007 12:20:22 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Viral Marketing]]></category>

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		<description><![CDATA[So says Ted Smith, Research Fellow at CNET Networks. Ted has posted three short video clips investigating how people influence others online. In a previous post, I talked about finding the story that causes others to talk about your book (or anything else for that matter.) Ted expands on this idea by looking at what [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Internet Is Falling! The Internet Is Falling!</title>
		<link>http://flapjacketpress.com/2007/07/23/the-internet-is-falling-the-internet-is-falling/</link>
		<comments>http://flapjacketpress.com/2007/07/23/the-internet-is-falling-the-internet-is-falling/#comments</comments>
		<pubDate>Mon, 23 Jul 2007 12:00:32 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[Jonathan Zittrain]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Predictions]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/23/the-internet-is-falling-the-internet-is-falling/</guid>
		<description><![CDATA[You blew it, it&#8217;s too late. You should have started blogging five years ago. The Internet is going down because it&#8217;s too popular and populist. How do I know this to be true?  Because Harvard Business Review&#8217;s IdeaCast interviewed Jonathan Zittrain about some of the ideas in his forthcoming book The Future of the Internet and How to Stop [...]]]></description>
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		<title>Dude, Get a MySpace page!</title>
		<link>http://flapjacketpress.com/2007/07/17/dude-get-a-myspace-page/</link>
		<comments>http://flapjacketpress.com/2007/07/17/dude-get-a-myspace-page/#comments</comments>
		<pubDate>Tue, 17 Jul 2007 18:30:52 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[BookExpoCast]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/17/dude-get-a-myspace-page/</guid>
		<description><![CDATA[BookExpoCast has released the audio from last month&#8217;s seminar on MySpace for authors and publishers.  With over 100 million users, you have to be aware of MySpace and what it offers for folks in the book industry. MySpace has a unit that specializes in books and you can check it out here. You can download the [...]]]></description>
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		<title>Catching the Buzz &#8211; Part 2 of 2</title>
		<link>http://flapjacketpress.com/2007/07/13/catching-the-buzz-part-2-of-2/</link>
		<comments>http://flapjacketpress.com/2007/07/13/catching-the-buzz-part-2-of-2/#comments</comments>
		<pubDate>Fri, 13 Jul 2007 16:39:40 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Google Trends]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Why is Harry Potter so popular in Salt Lake City? Is that the first city that comes to mind when you think of Harry Potter? Me neither. But it has to be true because Google said it&#8217;s true.  At least that&#8217;s what Google&#8217;s keyword trends software told me.  You can check it out for yourself here. Go there and [...]]]></description>
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		<title>Want to read a good book? Go to the movies.</title>
		<link>http://flapjacketpress.com/2007/06/28/want-to-read-a-good-book-go-to-the-movies/</link>
		<comments>http://flapjacketpress.com/2007/06/28/want-to-read-a-good-book-go-to-the-movies/#comments</comments>
		<pubDate>Thu, 28 Jun 2007 13:13:29 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[A Mighty Heart]]></category>
		<category><![CDATA[Chesil Beach]]></category>
		<category><![CDATA[Film / Video]]></category>
		<category><![CDATA[Ian McEwan]]></category>
		<category><![CDATA[Mariane Pearl]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/06/28/want-to-read-a-good-book-go-to-the-movies/</guid>
		<description><![CDATA[Most really, really great books make lousy movies. It seems that the poetic elegance of great writing has the ability to create images in the 8 inches of imagination between our ears with a vivid, psychic richness that a 100 foot screen and Dolby surround sound simply can&#8217;t match. But that doesn&#8217;t mean that we shouldn&#8217;t try.  It simply means that we [...]]]></description>
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		<title>Can an author build a website for free?</title>
		<link>http://flapjacketpress.com/2007/06/27/can-an-author-build-a-website-for-free/</link>
		<comments>http://flapjacketpress.com/2007/06/27/can-an-author-build-a-website-for-free/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 14:29:11 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/?p=38</guid>
		<description><![CDATA[Every author / book / publisher needs to have a website.  If you&#8217;re flush with money, you can certainly find folks to help you create one.  Some companies specialize in author websites but even their minimalist website will set you back $2,500.  If you have all the PR and advertising money you need and still have some left [...]]]></description>
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		<title>Don&#8217;t have time to write a book? What about a pamphlet?</title>
		<link>http://flapjacketpress.com/2007/06/26/dont-have-time-to-write-a-book-what-about-a-pamphlet/</link>
		<comments>http://flapjacketpress.com/2007/06/26/dont-have-time-to-write-a-book-what-about-a-pamphlet/#comments</comments>
		<pubDate>Tue, 26 Jun 2007 14:56:41 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/?p=37</guid>
		<description><![CDATA[BookExpoCast released an interesting session about pamphlets.  You can download the MP3 for free here. You&#8217;ll learn a little bit about the history of pamphlets but more importantly, how they can be used now and in the future.  Why is that important?  Well, we live in a sound bite culture and if you want to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>PR 2.0</title>
		<link>http://flapjacketpress.com/2007/06/18/pr-20/</link>
		<comments>http://flapjacketpress.com/2007/06/18/pr-20/#comments</comments>
		<pubDate>Mon, 18 Jun 2007 20:38:12 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/?p=19</guid>
		<description><![CDATA[Everyone in book publishing knows that PR and publicity are important for book sales.  As I mentioned previously, if you are interested in selling books today, you must understand how online social media are changing the very PR ground underneath all us (read Brian Solis&#8217; manifesto here.) Embedded in Brian&#8217;s manifesto is a link to a post by [...]]]></description>
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