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	<description>Adventures in book publishing in the age of the Internet and social media.</description>
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		<title>Where the Books Are: Is the Long Tail just a Strand Theory?</title>
		<link>http://flapjacketpress.com/2007/06/21/where-the-books-are-is-the-long-tail-just-a-strand-theory/</link>
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		<pubDate>Thu, 21 Jun 2007 17:07:14 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Chris Anderson]]></category>
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		<category><![CDATA[Retail]]></category>

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		<description><![CDATA[FREE! food and an open bar lent a new meaning to &#8220;social media&#8221; a few weeks ago. Sponsored by Publisher&#8217;s Weekly and the AARP (more on those odd bedfellows another time), the event drew lots of folks from the worlds of books, magazines, newspapers, and even a few TV stations to the Strand Bookstore in lower Manhattan.  The [...]]]></description>
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