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	<title>Flap Jacket Press &#187; Marketing</title>
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	<link>http://flapjacketpress.com</link>
	<description>Adventures in book publishing in the age of the Internet and social media.</description>
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		<title>It&#8217;s Not Who You Know, It&#8217;s Where You Know</title>
		<link>http://flapjacketpress.com/2007/07/26/its-not-who-you-know-its-where-you-know/</link>
		<comments>http://flapjacketpress.com/2007/07/26/its-not-who-you-know-its-where-you-know/#comments</comments>
		<pubDate>Thu, 26 Jul 2007 12:20:22 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Viral Marketing]]></category>

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		<description><![CDATA[So says Ted Smith, Research Fellow at CNET Networks. Ted has posted three short video clips investigating how people influence others online. In a previous post, I talked about finding the story that causes others to talk about your book (or anything else for that matter.) Ted expands on this idea by looking at what [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What&#8217;s Your Story?</title>
		<link>http://flapjacketpress.com/2007/07/24/whats-your-story/</link>
		<comments>http://flapjacketpress.com/2007/07/24/whats-your-story/#comments</comments>
		<pubDate>Tue, 24 Jul 2007 12:00:25 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/24/whats-your-story/</guid>
		<description><![CDATA[&#8220;It&#8217;s not the book, it&#8217;s the hook&#8221; is an old book marketing saying. It basically comes down to this: What story can you tell about your book that will get other people telling your story about your book? In a recent Seth Godin post, he talks about marketing in terms of maximizing what you can do with the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Internet Is Falling! The Internet Is Falling!</title>
		<link>http://flapjacketpress.com/2007/07/23/the-internet-is-falling-the-internet-is-falling/</link>
		<comments>http://flapjacketpress.com/2007/07/23/the-internet-is-falling-the-internet-is-falling/#comments</comments>
		<pubDate>Mon, 23 Jul 2007 12:00:32 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[Jonathan Zittrain]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Predictions]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/23/the-internet-is-falling-the-internet-is-falling/</guid>
		<description><![CDATA[You blew it, it&#8217;s too late. You should have started blogging five years ago. The Internet is going down because it&#8217;s too popular and populist. How do I know this to be true?  Because Harvard Business Review&#8217;s IdeaCast interviewed Jonathan Zittrain about some of the ideas in his forthcoming book The Future of the Internet and How to Stop [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What every bride really wants to know</title>
		<link>http://flapjacketpress.com/2007/07/18/what-every-bride-really-wants-to-know/</link>
		<comments>http://flapjacketpress.com/2007/07/18/what-every-bride-really-wants-to-know/#comments</comments>
		<pubDate>Wed, 18 Jul 2007 13:43:19 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Brides]]></category>
		<category><![CDATA[FREE! Marketings]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Predictions]]></category>
		<category><![CDATA[The Lace Reader]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Weddings]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/18/what-every-bride-really-wants-to-know/</guid>
		<description><![CDATA[I&#8217;m sure there&#8217;s a sports book division that handles the over / under on celebrity weddings but for the rest of us, it&#8217;s more of a private matter.  However, in our latest book, The Lace Reader, one of the characters has the ability to read the bride&#8217;s future by gazing at the bridal veil. It [...]]]></description>
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		<title>Dude, Get a MySpace page!</title>
		<link>http://flapjacketpress.com/2007/07/17/dude-get-a-myspace-page/</link>
		<comments>http://flapjacketpress.com/2007/07/17/dude-get-a-myspace-page/#comments</comments>
		<pubDate>Tue, 17 Jul 2007 18:30:52 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[BookExpoCast]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Viral Marketing]]></category>

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		<description><![CDATA[BookExpoCast has released the audio from last month&#8217;s seminar on MySpace for authors and publishers.  With over 100 million users, you have to be aware of MySpace and what it offers for folks in the book industry. MySpace has a unit that specializes in books and you can check it out here. You can download the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Catching the Buzz &#8211; Part 1 of 2</title>
		<link>http://flapjacketpress.com/2007/07/09/catching-the-buzz-part-1-of-2/</link>
		<comments>http://flapjacketpress.com/2007/07/09/catching-the-buzz-part-1-of-2/#comments</comments>
		<pubDate>Mon, 09 Jul 2007 14:04:36 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Yahoo Buzz Index]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/09/catching-the-buzz-part-1-of-2/</guid>
		<description><![CDATA[On the Internet, no one is looking for your book (unless you&#8217;re already an international bestseller.)  But they are looking for something. What?  And does it in anyway relate to your book? Here is one good free place to start looking for answers. Yahoo&#8217;s Buzz Index let&#8217;s you see the most popular keywords / phrases that are being [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Viral Marketing for the Real World</title>
		<link>http://flapjacketpress.com/2007/07/02/viral-marketing-for-the-real-world/</link>
		<comments>http://flapjacketpress.com/2007/07/02/viral-marketing-for-the-real-world/#comments</comments>
		<pubDate>Mon, 02 Jul 2007 21:26:06 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[BuzzFeed]]></category>
		<category><![CDATA[ContagiousMedia.org]]></category>
		<category><![CDATA[Duncan Watts]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Jonah Peretti]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/07/02/viral-marketing-for-the-real-world/</guid>
		<description><![CDATA[Harvard Business Review recently did a piece on viral marketing that has some interesting ideas (and it&#8217;s currently their #1 subscriber recommended article.)  In addition to covering some of the basic metrics involved, the article discusses the idea of a &#8220;big seed&#8221; which simply means you start with a large number of people and you expose them to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Feed fight! Feed fight!</title>
		<link>http://flapjacketpress.com/2007/06/29/feed-fight-feed-fight/</link>
		<comments>http://flapjacketpress.com/2007/06/29/feed-fight-feed-fight/#comments</comments>
		<pubDate>Fri, 29 Jun 2007 14:44:37 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ryan Carson]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/06/29/feed-fight-feed-fight/</guid>
		<description><![CDATA[In this corner -Brian &#8220;I don&#8217;t even own a fax machine&#8221; Solis, the author of &#8220;The Future of Communications – A Manifesto for Integrating Social Media into Marketing.&#8221; Here&#8217;s his basic premise: Monologue has given way to dialog. Social media has created a new layer of influencers. It is the understanding of the role people [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Want to read a good book? Go to the movies.</title>
		<link>http://flapjacketpress.com/2007/06/28/want-to-read-a-good-book-go-to-the-movies/</link>
		<comments>http://flapjacketpress.com/2007/06/28/want-to-read-a-good-book-go-to-the-movies/#comments</comments>
		<pubDate>Thu, 28 Jun 2007 13:13:29 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[A Mighty Heart]]></category>
		<category><![CDATA[Chesil Beach]]></category>
		<category><![CDATA[Film / Video]]></category>
		<category><![CDATA[Ian McEwan]]></category>
		<category><![CDATA[Mariane Pearl]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/2007/06/28/want-to-read-a-good-book-go-to-the-movies/</guid>
		<description><![CDATA[Most really, really great books make lousy movies. It seems that the poetic elegance of great writing has the ability to create images in the 8 inches of imagination between our ears with a vivid, psychic richness that a 100 foot screen and Dolby surround sound simply can&#8217;t match. But that doesn&#8217;t mean that we shouldn&#8217;t try.  It simply means that we [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Can an author build a website for free?</title>
		<link>http://flapjacketpress.com/2007/06/27/can-an-author-build-a-website-for-free/</link>
		<comments>http://flapjacketpress.com/2007/06/27/can-an-author-build-a-website-for-free/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 14:29:11 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://flapjacketpress.com/?p=38</guid>
		<description><![CDATA[Every author / book / publisher needs to have a website.  If you&#8217;re flush with money, you can certainly find folks to help you create one.  Some companies specialize in author websites but even their minimalist website will set you back $2,500.  If you have all the PR and advertising money you need and still have some left [...]]]></description>
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