Marketing
« Previous Entries Thursday, July 26th, 2007It’s Not Who You Know, It’s Where You Know
So says Ted Smith, Research Fellow at CNET Networks. Ted has posted three short video clips investigating how people influence others online. In a previous post, I talked about finding the story that causes others to talk about your book (or anything else for that matter.) Ted expands on this idea by looking at what […]
Tuesday, July 24th, 2007What’s Your Story?
“It’s not the book, it’s the hook” is an old book marketing saying. It basically comes down to this: What story can you tell about your book that will get other people telling your story about your book?
In a recent Seth Godin post, he talks about marketing in terms of maximizing what you can do with the resources […]
The Internet Is Falling! The Internet Is Falling!
You blew it, it’s too late. You should have started blogging five years ago. The Internet is going down because it’s too popular and populist.
How do I know this to be true? Because Harvard Business Review’s IdeaCast interviewed Jonathan Zittrain about some of the ideas in his forthcoming book The Future of the Internet and How to Stop It! […]
What every bride really wants to know
I’m sure there’s a sports book division that handles the over / under on celebrity weddings but for the rest of us, it’s more of a private matter. However, in our latest book, The Lace Reader, one of the characters has the ability to read the bride’s future by gazing at the bridal veil. It […]
Tuesday, July 17th, 2007Dude, Get a MySpace page!
BookExpoCast has released the audio from last month’s seminar on MySpace for authors and publishers. With over 100 million users, you have to be aware of MySpace and what it offers for folks in the book industry.
MySpace has a unit that specializes in books and you can check it out here.
You can download the free MP3 […]
Catching the Buzz - Part 1 of 2
On the Internet, no one is looking for your book (unless you’re already an international bestseller.) But they are looking for something. What? And does it in anyway relate to your book? Here is one good free place to start looking for answers.
Yahoo’s Buzz Index let’s you see the most popular keywords / phrases that are being entered […]
Viral Marketing for the Real World
Harvard Business Review recently did a piece on viral marketing that has some interesting ideas (and it’s currently their #1 subscriber recommended article.) In addition to covering some of the basic metrics involved, the article discusses the idea of a “big seed” which simply means you start with a large number of people and you expose them to […]
Friday, June 29th, 2007Feed fight! Feed fight!
In this corner -Brian “I don’t even own a fax machine” Solis, the author of “The Future of Communications – A Manifesto for Integrating Social Media into Marketing.” Here’s his basic premise:
Monologue has given way to dialog.
Social media has created a new layer of influencers. It is the understanding of the role people play in […]
Want to read a good book? Go to the movies.
Most really, really great books make lousy movies. It seems that the poetic elegance of great writing has the ability to create images in the 8 inches of imagination between our ears with a vivid, psychic richness that a 100 foot screen and Dolby surround sound simply can’t match.
But that doesn’t mean that we shouldn’t try. It simply means that we should […]
Can an author build a website for free?
Every author / book / publisher needs to have a website. If you’re flush with money, you can certainly find folks to help you create one. Some companies specialize in author websites but even their minimalist website will set you back $2,500. If you have all the PR and advertising money you need and still have some left […]
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