Flap Jacket Press

Adventures in book publishing in the age of the Internet and social media.


Keywords

Friday, July 13th, 2007

Catching the Buzz – Part 2 of 2

Why is Harry Potter so popular in Salt Lake City? Is that the first city that comes to mind when you think of Harry Potter? Me neither. But it has to be true because Google said it’s true.  At least that’s what Google’s keyword trends software told me.  You can check it out for yourself here. Go there and [...]

Monday, July 9th, 2007

Catching the Buzz – Part 1 of 2

On the Internet, no one is looking for your book (unless you’re already an international bestseller.)  But they are looking for something. What?  And does it in anyway relate to your book? Here is one good free place to start looking for answers. Yahoo’s Buzz Index let’s you see the most popular keywords / phrases that are being [...]