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	<title>Flap Jacket Press &#187; Huffington Post</title>
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	<description>Adventures in book publishing in the age of the Internet and social media.</description>
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		<title>Viral Marketing for the Real World</title>
		<link>http://flapjacketpress.com/2007/07/02/viral-marketing-for-the-real-world/</link>
		<comments>http://flapjacketpress.com/2007/07/02/viral-marketing-for-the-real-world/#comments</comments>
		<pubDate>Mon, 02 Jul 2007 21:26:06 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[BuzzFeed]]></category>
		<category><![CDATA[ContagiousMedia.org]]></category>
		<category><![CDATA[Duncan Watts]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
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		<category><![CDATA[Jonah Peretti]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

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		<description><![CDATA[Harvard Business Review recently did a piece on viral marketing that has some interesting ideas (and it&#8217;s currently their #1 subscriber recommended article.)  In addition to covering some of the basic metrics involved, the article discusses the idea of a &#8220;big seed&#8221; which simply means you start with a large number of people and you expose them to [...]]]></description>
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