Flap Jacket Press

Adventures in book publishing in the age of the Internet and social media.


Huffington Post

Monday, July 2nd, 2007

Viral Marketing for the Real World

Harvard Business Review recently did a piece on viral marketing that has some interesting ideas (and it’s currently their #1 subscriber recommended article.)  In addition to covering some of the basic metrics involved, the article discusses the idea of a “big seed” which simply means you start with a large number of people and you expose them to [...]