Harvard Business Review
Monday, July 23rd, 2007The Internet Is Falling! The Internet Is Falling!
You blew it, it’s too late. You should have started blogging five years ago. The Internet is going down because it’s too popular and populist.
How do I know this to be true? Because Harvard Business Review’s IdeaCast interviewed Jonathan Zittrain about some of the ideas in his forthcoming book The Future of the Internet and How to Stop It! [...]
Viral Marketing for the Real World
Harvard Business Review recently did a piece on viral marketing that has some interesting ideas (and it’s currently their #1 subscriber recommended article.) In addition to covering some of the basic metrics involved, the article discusses the idea of a “big seed” which simply means you start with a large number of people and you expose them to [...]