FREE! Marketings
Wednesday, July 18th, 2007What every bride really wants to know
I’m sure there’s a sports book division that handles the over / under on celebrity weddings but for the rest of us, it’s more of a private matter. However, in our latest book, The Lace Reader, one of the characters has the ability to read the bride’s future by gazing at the bridal veil. It [...]
Friday, June 22nd, 2007Naming the FREE! book
This much we know, Chris Anderson’s follow up to his bestselling business book, The Long Tail, is going to be called FREE. What the subtitle will be is uncertain. Back in May, Chris invited readers to pick a subtitle from a short list he had compiled. And while they were good, none of them struck me [...]
Wednesday, June 20th, 2007Set the infinite components FREE!
Please let me know your T-shirt size and I’ll get one of these out to you right away. OK, maybe Set the infinite components FREE! won’t end up on a lot of bumper stickers or T-Shirts (wait! maybe now it will.) But understanding and implementing the concepts associated with it can radically change your business. So much so [...]
Wednesday, June 20th, 2007Giving it away for FREE!
The only way to make money in a Web 2.0 world is to give stuff away for free. We’ve all known that for a while now. The secret is knowing what, when, and how much how much of your content to give away for free. Why? The reason is simple. Too many other people are providing exactly what [...]
Tuesday, June 19th, 2007Love books? Got a blog? Get a free book.
The Lace Reader will be on bookstore shelves Sept. 1. There’s been so much positive buzz about the book that some people simply can’t wait to read it. Unfortunately, we only have a limited supply of ARCs (Advance Reader Copies) available. Fortunately, we did budget a good portion of the ARCs for bloggers so if you love books [...]
Friday, June 15th, 2007Amazon.com is not just a river in denial
The AP reports that Jeff Bezos says Amazon will sell 1,000,000 copies of “Harry Potter and the Deathly Hallows” but with such steep discounts that he won’t make any money on it. He also said that his $79 a year Amazon Prime “free shipping” drains the company of $600 million a year. (You can read the article here.) [...]