Chris Anderson
Friday, June 22nd, 2007Naming the FREE! book
This much we know, Chris Anderson’s follow up to his bestselling business book, The Long Tail, is going to be called FREE. What the subtitle will be is uncertain. Back in May, Chris invited readers to pick a subtitle from a short list he had compiled. And while they were good, none of them struck me […]
Thursday, June 21st, 2007Where the Books Are: Is the Long Tail just a Strand Theory?
FREE! food and an open bar lent a new meaning to “social media” a few weeks ago. Sponsored by Publisher’s Weekly and the AARP (more on those odd bedfellows another time), the event drew lots of folks from the worlds of books, magazines, newspapers, and even a few TV stations to the Strand Bookstore in lower Manhattan. The […]
Wednesday, June 20th, 2007Giving it away for FREE!
The only way to make money in a Web 2.0 world is to give stuff away for free. We’ve all known that for a while now.
The secret is knowing what, when, and how much how much of your content to give away for free. Why? The reason is simple. Too many other people are providing exactly what you […]
PR 2.0
Everyone in book publishing knows that PR and publicity are important for book sales. As I mentioned previously, if you are interested in selling books today, you must understand how online social media are changing the very PR ground underneath all us (read Brian Solis’ manifesto here.)
Embedded in Brian’s manifesto is a link to a post by Chris […]