Brian Solis
Friday, June 29th, 2007Feed fight! Feed fight!
In this corner -Brian “I don’t even own a fax machine” Solis, the author of “The Future of Communications – A Manifesto for Integrating Social Media into Marketing.” Here’s his basic premise:
Monologue has given way to dialog.
Social media has created a new layer of influencers. It is the understanding of the role people play in […]
PR 2.0
Everyone in book publishing knows that PR and publicity are important for book sales. As I mentioned previously, if you are interested in selling books today, you must understand how online social media are changing the very PR ground underneath all us (read Brian Solis’ manifesto here.)
Embedded in Brian’s manifesto is a link to a post by Chris […]
Keywords are not key and Search is dead
If you think having the right Google search keywords is the secret to successful online marketing, I urge you to read this excellent article from Brian Solis titled ”The Future of Communications - A Manifesto for Integrating Social Media into Marketing.” Read it if you want to market books online or anything else for that matter. This is essential […]