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	<title>Flap Jacket Press &#187; Books</title>
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	<link>http://flapjacketpress.com</link>
	<description>Adventures in book publishing in the age of the Internet and social media.</description>
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		<title>Have Breakfast with the Colbert Nation</title>
		<link>http://flapjacketpress.com/2007/08/03/have-breakfast-with-the-colbert-nation/</link>
		<comments>http://flapjacketpress.com/2007/08/03/have-breakfast-with-the-colbert-nation/#comments</comments>
		<pubDate>Fri, 03 Aug 2007 10:43:08 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[BookExpoCast]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Ken Burns]]></category>
		<category><![CDATA[Khaled Hosseini]]></category>
		<category><![CDATA[Lisa See]]></category>
		<category><![CDATA[Stephen Colbert]]></category>

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		<description><![CDATA[BookExpo America has just released the audio from June&#8217;s breakfast in NYC with MC Stephen Colbert and authors Lisa See, Ken Burns, and Khaled Hosseini. You can listen to / download the MP3 for free by clicking here. Their post about the event is below. Warning: Colbert begrudgingly allows others to speak during the event so it&#8217;s not as [...]]]></description>
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		<title>Want to read a good book? Watch TV.</title>
		<link>http://flapjacketpress.com/2007/07/27/want-to-read-a-good-book-watch-tv/</link>
		<comments>http://flapjacketpress.com/2007/07/27/want-to-read-a-good-book-watch-tv/#comments</comments>
		<pubDate>Fri, 27 Jul 2007 14:23:29 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Andrew Keen]]></category>
		<category><![CDATA[Bestsellers]]></category>
		<category><![CDATA[BookExpoCast]]></category>
		<category><![CDATA[BookTV]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[CSPAN]]></category>
		<category><![CDATA[Cheney]]></category>
		<category><![CDATA[Cult of the Amateur]]></category>
		<category><![CDATA[Stephen Hayes]]></category>

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		<description><![CDATA[CSPAN&#8217;s BookTV has several shows this weekend worth watching. I&#8217;ll recommend a few but you can get the entire schedule here. On Sunday at 7 AM, you can watch a panel discussion from BookExpo America on bestsellers and the American culture. Lots of insights into why we love the books we love (60 minutes). Also, The Cult [...]]]></description>
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		<title>What&#8217;s Your Story?</title>
		<link>http://flapjacketpress.com/2007/07/24/whats-your-story/</link>
		<comments>http://flapjacketpress.com/2007/07/24/whats-your-story/#comments</comments>
		<pubDate>Tue, 24 Jul 2007 12:00:25 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Viral Marketing]]></category>

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		<description><![CDATA[&#8220;It&#8217;s not the book, it&#8217;s the hook&#8221; is an old book marketing saying. It basically comes down to this: What story can you tell about your book that will get other people telling your story about your book? In a recent Seth Godin post, he talks about marketing in terms of maximizing what you can do with the [...]]]></description>
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		<title>The Internet Is Falling! The Internet Is Falling!</title>
		<link>http://flapjacketpress.com/2007/07/23/the-internet-is-falling-the-internet-is-falling/</link>
		<comments>http://flapjacketpress.com/2007/07/23/the-internet-is-falling-the-internet-is-falling/#comments</comments>
		<pubDate>Mon, 23 Jul 2007 12:00:32 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[Jonathan Zittrain]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Predictions]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[You blew it, it&#8217;s too late. You should have started blogging five years ago. The Internet is going down because it&#8217;s too popular and populist. How do I know this to be true?  Because Harvard Business Review&#8217;s IdeaCast interviewed Jonathan Zittrain about some of the ideas in his forthcoming book The Future of the Internet and How to Stop [...]]]></description>
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		<title>What every bride really wants to know</title>
		<link>http://flapjacketpress.com/2007/07/18/what-every-bride-really-wants-to-know/</link>
		<comments>http://flapjacketpress.com/2007/07/18/what-every-bride-really-wants-to-know/#comments</comments>
		<pubDate>Wed, 18 Jul 2007 13:43:19 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Brides]]></category>
		<category><![CDATA[FREE! Marketings]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Predictions]]></category>
		<category><![CDATA[The Lace Reader]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Weddings]]></category>

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		<description><![CDATA[I&#8217;m sure there&#8217;s a sports book division that handles the over / under on celebrity weddings but for the rest of us, it&#8217;s more of a private matter.  However, in our latest book, The Lace Reader, one of the characters has the ability to read the bride&#8217;s future by gazing at the bridal veil. It [...]]]></description>
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		<title>Catching the Buzz &#8211; Part 2 of 2</title>
		<link>http://flapjacketpress.com/2007/07/13/catching-the-buzz-part-2-of-2/</link>
		<comments>http://flapjacketpress.com/2007/07/13/catching-the-buzz-part-2-of-2/#comments</comments>
		<pubDate>Fri, 13 Jul 2007 16:39:40 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Google Trends]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Why is Harry Potter so popular in Salt Lake City? Is that the first city that comes to mind when you think of Harry Potter? Me neither. But it has to be true because Google said it&#8217;s true.  At least that&#8217;s what Google&#8217;s keyword trends software told me.  You can check it out for yourself here. Go there and [...]]]></description>
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		<title>Catching the Buzz &#8211; Part 1 of 2</title>
		<link>http://flapjacketpress.com/2007/07/09/catching-the-buzz-part-1-of-2/</link>
		<comments>http://flapjacketpress.com/2007/07/09/catching-the-buzz-part-1-of-2/#comments</comments>
		<pubDate>Mon, 09 Jul 2007 14:04:36 +0000</pubDate>
		<dc:creator>Gary Ward</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Yahoo Buzz Index]]></category>

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		<description><![CDATA[On the Internet, no one is looking for your book (unless you&#8217;re already an international bestseller.)  But they are looking for something. What?  And does it in anyway relate to your book? Here is one good free place to start looking for answers. Yahoo&#8217;s Buzz Index let&#8217;s you see the most popular keywords / phrases that are being [...]]]></description>
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