Books
Friday, August 3rd, 2007Have Breakfast with the Colbert Nation
BookExpo America has just released the audio from June’s breakfast in NYC with MC Stephen Colbert and authors Lisa See, Ken Burns, and Khaled Hosseini. You can listen to / download the MP3 for free by clicking here. Their post about the event is below. Warning: Colbert begrudgingly allows others to speak during the event so it’s not as […]
Friday, July 27th, 2007Want to read a good book? Watch TV.
CSPAN’s BookTV has several shows this weekend worth watching. I’ll recommend a few but you can get the entire schedule here.
On Sunday at 7 AM, you can watch a panel discussion from BookExpo America on bestsellers and the American culture. Lots of insights into why we love the books we love (60 minutes).
Also, The Cult of the […]
What’s Your Story?
“It’s not the book, it’s the hook” is an old book marketing saying. It basically comes down to this: What story can you tell about your book that will get other people telling your story about your book?
In a recent Seth Godin post, he talks about marketing in terms of maximizing what you can do with the resources […]
The Internet Is Falling! The Internet Is Falling!
You blew it, it’s too late. You should have started blogging five years ago. The Internet is going down because it’s too popular and populist.
How do I know this to be true? Because Harvard Business Review’s IdeaCast interviewed Jonathan Zittrain about some of the ideas in his forthcoming book The Future of the Internet and How to Stop It! […]
What every bride really wants to know
I’m sure there’s a sports book division that handles the over / under on celebrity weddings but for the rest of us, it’s more of a private matter. However, in our latest book, The Lace Reader, one of the characters has the ability to read the bride’s future by gazing at the bridal veil. It […]
Friday, July 13th, 2007Catching the Buzz - Part 2 of 2
Why is Harry Potter so popular in Salt Lake City? Is that the first city that comes to mind when you think of Harry Potter? Me neither.
But it has to be true because Google said it’s true. At least that’s what Google’s keyword trends software told me. You can check it out for yourself here.
Go there and enter ”Harry Potter.” […]
Catching the Buzz - Part 1 of 2
On the Internet, no one is looking for your book (unless you’re already an international bestseller.) But they are looking for something. What? And does it in anyway relate to your book? Here is one good free place to start looking for answers.
Yahoo’s Buzz Index let’s you see the most popular keywords / phrases that are being entered […]