It’s Not Who You Know, It’s Where You Know
So says Ted Smith, Research Fellow at CNET Networks. Ted has posted three short video clips investigating how people influence others online. In a previous post, I talked about finding the story that causes others to talk about your book (or anything else for that matter.) Ted expands on this idea by looking at what motivates, activates, and destroys this phenomena. The segments are brief but insightful and take you through the entire life-cycle of an act of influence. Definitely worth a few minutes of your time. You can watch the videos for free (no registration required) here. You can also watch some brief interviews with influencers (I found these to be light on content) and request a white paper.
Gary Ward
Topics: Influencers, Viral Marketing, Technology, Marketing |
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