What’s Your Story?
“It’s not the book, it’s the hook” is an old book marketing saying. It basically comes down to this: What story can you tell about your book that will get other people telling your story about your book?
In a recent Seth Godin post, he talks about marketing in terms of maximizing what you can do with the resources in hand. Money isn’t always the answer but good storytelling is. You can read Seth’s brief post here.
Your job: Find the Wow! factor that makes people willing, eager, and able to talk about what you’ve written. You literally want to put your words into other people’s mouths. You need to think in terms of talking points.
Why would anyone speak out for your book? Yesterday I suggested controversy as a possible promotional angle. Being exceptional is another. The first, the best, etc. Whatever slant you choose, be sure that it’s genuine. Faking an association with some attribute that you don’t really have will quickly backfire on you.
Gary Ward
Topics: Books, Marketing, Seth Godin, Viral Marketing | No Comments »
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