Flap Jacket Press

Adventures in book publishing in the age of the Internet and social media.


June 25, 2007

Freak People Out

John Kremer posted about some promotional ideas that had nothing to do with books but might spark an idea.  One was from magician Criss Angel that lets you put your friend’s name and address in a video that you then send to your friend.  They see it and then make personalized videos for their friends. Viral video promotes Criss’ TV show MindFreak and his website. 

What can you personalize for your readers that they can send to their friends so that they tell their friends and they tell. . . .

Read John’s post here.


Gary Ward

Topics: Marketing |

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