Archive for June, 2007
« Previous Entries Friday, June 29th, 2007Feed fight! Feed fight!
In this corner -Brian “I don’t even own a fax machine” Solis, the author of “The Future of Communications – A Manifesto for Integrating Social Media into Marketing.” Here’s his basic premise: Monologue has given way to dialog. Social media has created a new layer of influencers. It is the understanding of the role people [...]
Thursday, June 28th, 2007Want to read a good book? Go to the movies.
Most really, really great books make lousy movies. It seems that the poetic elegance of great writing has the ability to create images in the 8 inches of imagination between our ears with a vivid, psychic richness that a 100 foot screen and Dolby surround sound simply can’t match. But that doesn’t mean that we shouldn’t try. It simply means that we [...]
Wednesday, June 27th, 2007Can an author build a website for free?
Every author / book / publisher needs to have a website. If you’re flush with money, you can certainly find folks to help you create one. Some companies specialize in author websites but even their minimalist website will set you back $2,500. If you have all the PR and advertising money you need and still have some left [...]
Tuesday, June 26th, 2007Don’t have time to write a book? What about a pamphlet?
BookExpoCast released an interesting session about pamphlets. You can download the MP3 for free here. You’ll learn a little bit about the history of pamphlets but more importantly, how they can be used now and in the future. Why is that important? Well, we live in a sound bite culture and if you want to [...]
Monday, June 25th, 2007Freak People Out
John Kremer posted about some promotional ideas that had nothing to do with books but might spark an idea. One was from magician Criss Angel that lets you put your friend’s name and address in a video that you then send to your friend. They see it and then make personalized videos for their friends. Viral [...]
Friday, June 22nd, 2007Naming the FREE! book
This much we know, Chris Anderson’s follow up to his bestselling business book, The Long Tail, is going to be called FREE. What the subtitle will be is uncertain. Back in May, Chris invited readers to pick a subtitle from a short list he had compiled. And while they were good, none of them struck me [...]
Friday, June 22nd, 2007Photos from The Strand 80th Birthday Party
Here are some pix from the party. Enjoy! Our MC for the evening: former Mayor Ed Koch. Interesting tidbit: I overheard him say that he was considering doing the ABC show “The Bachelor” Gay Talese, author of the recent A Writer’s Life. Best suit of the evening. Art Spiegelman, Pulitzer Price winning author of [...]
Thursday, June 21st, 2007Where the Books Are: Is the Long Tail just a Strand Theory?
FREE! food and an open bar lent a new meaning to “social media” a few weeks ago. Sponsored by Publisher’s Weekly and the AARP (more on those odd bedfellows another time), the event drew lots of folks from the worlds of books, magazines, newspapers, and even a few TV stations to the Strand Bookstore in lower Manhattan. The [...]
Wednesday, June 20th, 2007Set the infinite components FREE!
Please let me know your T-shirt size and I’ll get one of these out to you right away. OK, maybe Set the infinite components FREE! won’t end up on a lot of bumper stickers or T-Shirts (wait! maybe now it will.) But understanding and implementing the concepts associated with it can radically change your business. So much so [...]
Wednesday, June 20th, 2007Giving it away for FREE!
The only way to make money in a Web 2.0 world is to give stuff away for free. We’ve all known that for a while now. The secret is knowing what, when, and how much how much of your content to give away for free. Why? The reason is simple. Too many other people are providing exactly what [...]
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